The new campaign 'To Be Ferretti': elegance at its purest state
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Freitag, 5. November 2004
Ferretti Yachts, a Forli' brand of motor yachts and the new worldwide "Made in Italy" icon of luxury, presents the new worldwide publicity campaign for 2004/05, continuing the trend 'To be Ferretti' inaugurated successfully last season with the creativity of the agency of Milan Lorenzo Marini&partners.
Three different headlines accompany the title 'To be Ferretti' and are supplied with as many black and white images from the photographer Christian Coigny:
Let others have the pleasure of distinguishing themselves
Today the true value of things is more important than their price
Nowadays richness is measured in seconds, so spend time on yourselves
This is a communication strategy which, through elegant and refined press items, contains at the same time the philosophy of the firm whilst also appealing to the personality of those who choose this dream of boats. In fact, the owner of a Ferretti yacht appreciates what others fail to notice and doesn't make a show of richness, but concentrates on enjoying the luxury of spending free time far away from the stress and from the frenetic rhythms of the modern times.
'To be Ferretti' is really a way of being, to choose and to experience the exclusive. That is what images of the new movie 'Corporate' also tell us. They are always rigorously shot in black and white, between Cannes and Portofino, directed by René Richter and with Tiziano Campolmi as artistic director.
These images underline the fact that to possess a Ferretti is nowadays more than ever a sign of a new way of really living luxury, that makes absolute quality, gentle elegance and passion for life on the sea the exclusive requirements of the new lifestyle of the naval upper class.