Ferretti Group opens its first flagship showroom in Shanghai, steadily expanding the mainland China market
Monday, November 17, 2014
Shanghai, November 17th 2014 - Ferretti Group, world leader in the design, construction and sale of luxury motor yachts, proudly announces the opening of its first Flagship Showroom in Shanghai, located in the prestigious Mandarin Oriental Hotel in Pudong.
The new Showroom sits on the bank of Huangpu River, in a beautiful location inside Mandarin Oriental Hotel. This place represents welcome, elegance, excellence, Italian style and the ‘Made in Italy’ quality, which are the key values of Ferretti Group. The design is by Officina Italiana Design - the studio that designed the whole Riva fleet - which already gave its unmistakable mark to the previous Showroom, opened last June in Qingdao.
The new opening demonstrates, one more time, Ferretti Group’s determination to expand the Mainland China business and the efforts to enhance the brand awareness and reputation in the most important market of Asia Pacific. Ten years ago, Ferretti Group pioneered the global luxury yacht industry by opening a representative office in Shanghai. Today, after years of efforts and investments, Ferretti Group is leading the industry in a fast growing market with unrivalled capabilities. Today’s celebration is for those past years and contextually marks the beginning of a new exciting era.
“We are honored to announce the opening of Ferretti Group’s Shanghai Showroom, an important event that marks the next step of our growth and development in Asia Pacific", said Alberto Galassi, Ferretti Group CEO. “With this opening, which is part of the series of global activities pursued over recent years, Ferretti Group has reinforced its international presence further, while paying increasing attention to local needs. China is becoming a strategic center in the high-end leisure industry and aims to become a key market in Asia Pacific in the coming years. Therefore I would like to thank the Weichai Group for its constant backing and support that it continues to guarantee for us and am confident that the opening of this first Flagship Showroom in Shanghai will contribute to promoting Ferretti Group’s operations in the country".