Ferretti Yachts and Alcantara: an important co-branding action
Tuesday, November 27, 2007
As expression of the most exclusive and sophisticated "made in Italy", Ferretti Yachts will be present in the current issue of "Panorama", "Espresso" and the German magazine "Stern" through "A'bout", a publication created for the most important activities of Alcantara, partner for the realization of the interior decoration of our yachts.
The main objective of "A'bout" is to celebrate both the exceptionality of a material with extraordinary features and the partners that choose Alcantara to enrich their creations.
The fifth issue of "A'bout" focuses on three subjects: Design&Comfort - with Ferretti Yachts, Elegance&Performance - with Porsche and Audi and Moda&Glamour with Canali.
This communication action will reach more than 2.450.000 qualified contacts in Italy and Germany and will contribute towards improving the awareness of Ferretti Yachts and the brand reputation & consideration.
FERRETTI YACHTS AND FERRETTI
Ferretti Yachts is a brand of Ferretti S.p.A., one of the leading companies in the design, construction and sale of luxury motoryachts, with a unique portfolio of nine of most exclusive brands in the nautical world: Ferretti Yachts, Pershing, Itama, Bertram, Riva, Apreamare, Mochi Craft, CRN, Custom Line. Ferretti S.p.A., founded by Norberto Ferretti in 1968, is in the forefront of the nautical industry, thanks to a constant product and process innovation and a continuous technological research. Luxury yachts are developed by a team of around 90 engineers and designers (Advanced Yacht Technology) and built in the group's 25 production units. Over 3,000 employees, managed by Chairman Norberto Ferretti and Chief Executive Officer Vincenzo Cannatelli, share the same continuous strive towards quality, technological excellence, top performance, exclusive and innovative design, maximising comfort and attention to detail. This daily commitment, common to all Ferretti employees, has taken it to the very heights of the nautical world. Ferretti S.p.A. is present in Asia through a representative branch situated in Shanghai and in America through its subsidiary Ferretti Group USA Inc. It also boasts an international dealer network, which counts 85 carefully selected distributors, who guarantee the group's presence in over 80 countries and the very best assistance to the clientele in marinas all over the world.