GRUPPO FERRETTI: PIERO FERRARI JOINS THE NEW PRODUCT STRATEGY TEAM
Friday, April 12, 2013
Shanghai, 12th April 2013 – The Ferretti Group, one of the world leaders in the design, construction and sale of motor yachts with a unique portfolio of some of the most prestigious brands in the world, is pleased to announce that Mr Piero Ferrari, Deputy Chairman of Ferrari S.p.A, has joined the Group’s new Product Strategy Team. His appointment, which was officially announced during the China International Boat Show 2013 - which being held in Shanghai from 11 to 14 April at the Shanghai World Expo Exhibition & Convention Center -, is part of a wider management development project aiming to further strengthen the Group’s international development at a time characterised by the need to meet increasingly complex challenges in terms of global presence and sustainable growth. The main objective of the creation of the new Product Strategy Team is, indeed, to analyse the leading global market trends so as to define the Ferretti Group’s best possible brand and product strategies for each market. The involvement in the new Product Strategy Team of Piero Ferrari, an engineer that always been a great yachting lover and expert, will allow the Ferretti Group to rely on the experience he has gained trough these years in the development of R&D driven luxury products strongly characterized by innovation. The Ferretti Group, which has been one of the pioneers in the boating sector in China, has decided to officially announce the creation of its new Team in Shanghai so as to pay tribute to its close relationship with this country, further strengthened by the Group’s strategic partnership with Weichai Group. “We are extremely proud to announce that Mr Piero Ferrari has joined our Product Strategy Team: Mr Ferrari can boast an unparalleled experience in the industrial and luxury sectors, which - we are sure - will significantly contribute to the development of increasingly innovative models, capable of ensuring the unmistakable quality and unmatched performances that have turned our yachts into true icons all over the world”, stated Ferretti Group’s CEO Ferruccio Rossi. “I am sure that the creation of the new Team – that will also include other managers of our Group boasting a long-standing experience and a long series of important achievements in the boating sector – will play a key role in further strengthening our Group and boosting our growth at a global level over the next few years, at a time when we are faced with increasingly demanding challenges”.