Riva at the Maserati Blue Carpet Night on the occasion of the 70. Venice International Film Festival
Friday, September 6, 2013
Venice, September 4th 2013 - Yesterday night Venice was all painted in blue, the blue of the main sponsor of the Festival, Maserati. Riva and Maserati, two historic Italian brands representing elegance and uniqueness together in Venice on the occasion of the 70th edition of the Film Festival. Riva, the iconic brand of the Ferretti Group, one of the leading world players in the design, construction and sale of luxury motor yachts, brought to Venice its Riva Iseo, a 27-foot open yacht which was extraordinarily on display in the swimming pool of the Hotel Excelsior's Maserati Terrace. The Trident luxury car manufacturer and the historic brand of the pleasure boating industry, partners for the Blue Carpet Night, share the same chase for elegance and refinement, the distinguishing features of both. Today Riva epitomizes a unique heritage in the boating sector that conjures up the representatives of the international jet-set that chose to link their image to that of the brand's yachts: Peter Sellers, Ingrid Bergman, Brigitte Bardot, Vittorio Gassman, Sofia Loren, Anita Ekberg, Jean Paul Belmondo, Elizabeth Taylor, Richard Burton are just a few of the celebrities from La Dolce Vita, whose real protagonist was Aquarama, tested for the first time in 1962 and became a myth. Iseo, one of the jewels of the Riva range, features Made in Italy excellence and craftsmanship, boasting in its 8 meters the unique style of the brand. This model has been conceived by Ferrettigroup Engineering, the team of engineers and architects of the Group, among the most skilled in the nautical design sector worldwide, and AYTD (Advanced Yacht Technology & Design), the research center of the Group, in close collaboration with the designer Mauro Micheli Officina Italiana Design, which is in charge of the design of the whole Riva range. The International Film Festival is the synonym for great cinema, it is the stage on which the best talents and characters of the cinema and fashion sector are under the spotlight. During the Festival, Riva stood out with Iseo and Aquariva Super, the iconic model of the brand which is the natural evolution of the legendary Aquarama. These two models have been used as courtesy boat by the celebrities. The smooth and elegant lines of this 33-foot yacht perfectly express Riva’s tradition, the refined woods of the deck (mahogany with maple inlay) and the precious leather finishes of the elegant dashboard and of the steering wheel enhance the cruising pleasure on a timeless masterpiece, offering strong emotions and unparalleled comfort at the same time.