Riva joins Formula 1: The iconic Yachting Brand becomes Scuderia Ferrari’s Official Sponsor
Thursday, March 3, 2016
Maranello (Modena, Italy), 3rd March 2016 - When two legends meet, extraordinary stories and unforgettable emotions come to life.
This is about to happen in Formula 1 with the news that Riva will be Scuderia Ferrari’s official sponsor throughout the 2016 World Championship. The international yacht brand and the Prancing Horse’s single-seater racing machines will be competing together for the first time on all the Formula 1 circuits that will host the 21 Grand Prix races.
The sponsorship was officially announced in Maranello during the presentation of the new Ferrari SF16-H car, which will compete in the next Formula 1 World Championship.
The Riva logo, featuring the unmistakable aquamarine background, will be visible on the helmets of Scuderia Ferrari's two drivers, Sebastian Vettel and Kimi Raikkonen.
“An icon of recreational boating meets the most exceptional Formula 1 team giving birth to an unmatched duo, a legend meeting another legend, racing together on Formula 1 circuits and cruising the seas worldwide" - explains Ferretti Group’s CEO Alberto Galassi.
“We are truly proud to be writing a new chapter of Riva’s glorious history together with Ferrari, thereby renovating a collaboration that, in the past, led to true sea jewels . The exclusive cooperation between Riva and Scuderia Ferrari brings together two icons of style and technological innovation, which every day thrill speedboat and car racing enthusiasts all over the world.”
The first Grand Prix race to look forward to is the Rolex Australian Grand Prix (from 18-20 March in Melbourne), but the challenge will cover 21 weekends, culminating on 27 November with the Etihad Airways Abu Dhabi Grand Prix, the grand finale of the 2016 World Championship.