The new Ferretti Yachts press campaign celebrates 40 years of leadership
Friday, March 28, 2008
It was in 1968. While the world was changing, Norberto Ferretti challenged the sea. That is the inspirational spirit behind the new Ferretti Yachts press campaign by the agency Lorenzo Marini & Associati celebrating the Forlì-based yard, now at the forefront of the nautical world.
Forty years of continuous improvement, commitment and passion combined with increasing innovation, state of the art technologically, high-performance, sophisticated craft, reaching outstanding levels of safety, is what has made Ferretti the leader. Forty years of challenges, successes, and far-sightedness, expressed in the refined timeless elegance of a photo, the evocative black and white shot of the diver, where Ferretti Yachts captures the union between the man and the sea. The photo represents mankind's search for the essence of the deep blue waters and a love for the sea that is transformed into an intimate world, the philosophy of sailing the Ferretti way. The use of black and white is always a characteristic feature of Ferretti Yachts advertising, even in communications. When enhanced with passionate words, a clear, forceful message is created: "In 1968 someone changed the world. Someone else changed the sea."
The new institutional campaign, bearing the special logo created for the 40th anniversary, is planned on the major nautical and lifestyle magazines, in conjunction with an important celebration project that includes events for Owners and everyone who has experienced, shared and contributed to the company's success.
In the words of Corrado Del Fanti, Vice President Communication Ferretti Yachts, "The new campaign is the next stage in the consolidation of the "Essere Ferretti" concept, launched in 2003, which has won many international awards".
FERRETTI YACHTS AND FERRETTI
Ferretti Yachts is a brand of Ferretti S.p.A., one of the leading companies in the design, construction and sale of luxury motoryachts, with a unique portfolio of nine of most exclusive brands in the nautical world: Ferretti Yachts, Pershing, Itama, Bertram, Riva, Apreamare, Mochi Craft, CRN, Custom Line. Ferretti S.p.A., founded by Norberto Ferretti in 1968, is in the forefront of the nautical industry, thanks to a constant product and process innovation and a continuous technological research. Luxury yachts are developed by a team of around 90 engineers and designers (Advanced Yacht Technology) and built in the group's 25 production units. Over 3,000 employees, managed by Chairman Norberto Ferretti and Chief Executive Officer Vincenzo Cannatelli, share the same continuous strive towards quality, technological excellence, top performance, exclusive and innovative design, maximising comfort and attention to detail. This daily commitment, common to all Ferretti employees, has taken it to the very heights of the nautical world. Ferretti S.p.A. is present in Asia through a representative branch situated in Shanghai and in America through its subsidiary Ferretti Group USA Inc. It also boasts an international dealer network, which counts 85 carefully selected distributors, who guarantee the group's presence in over 80 countries and the very best assistance to the clientele in marinas all over the world.