'Unique and Boundless Horizons' for Ferretti Yachts owners
Monday, November 17, 2008
The bow of Ferretti Yachts craft as an exclusive observation point, reserved for people whose distinctive way of being makes them stand out from the crowd - that's the message of the press campaign created for the nautical year 2008-2009 by the Lorenzo Marini & Associati agency.
In the visual, an elegant, evocative black and white photo captures the "philosophy of going to sea" that inspires the yard, which, thanks to its cutting edge nautical design, constant technological research and excellence in style and details, enables its owners to enjoy "unique and boundless horizons".
"Feet above the sea. Oceans ahead of the rest." the head chosen for the advertising is the best description of the Ferretti Yachts world, a privileged access to an unrivalled ocean of emotions and passion.
The new 2008-2009 press campaign will involve the most important national and international nautical and lifestyle titles.
FERRETTI YACHTS AND FERRETTI
Ferretti Yachts is brand of Ferretti S.p.A., one of the leading companies in the design, construction and sale of luxury motoryachts, with a unique portfolio of nine of most exclusive brands in the nautical world: Ferretti Yachts, Pershing, Itama, Bertram, Riva, Apreamare, Mochi Craft, CRN, Custom Line. Ferretti S.p.A., founded by Norberto Ferretti in 1968, is in the forefront of the nautical industry, thanks to a constant product and process innovation and a continuous technological research. Luxury yachts are developed by a team of around 90 engineers and designers (Advanced Yacht Technology) and built in the group's 25 production units. Over 3,000 employees, managed by Chairman Norberto Ferretti and Chief Executive Officer Vincenzo Cannatelli, share the same continuous strive towards quality, technological excellence, top performance, exclusive and innovative design, maximising comfort and attention to detail. This daily commitment, common to all Ferretti employees, has taken it to the very heights of the nautical world. Ferretti S.p.A. is present in Asia through a representative branch situated in Shanghai and in America through its subsidiary Ferretti Group USA Inc. It also boasts an international dealer network, which counts about 85 carefully selected distributors, who guarantee the group's presence in over 80 countries and the very best assistance to the clientele in marinas all over the world.
For more information visit: www.ferretti-yachts.com