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Helena

Rubinstein:

the woman

who invented

beauty BY CHIARA DALLA TOMASINA

One woman among all nurtured Next page, Helena Rubinstein in 1958, five years after
she founded the Helena Rubinstein Foundation.
women’s beauty. But also of their cul- Below, her beauty products today

tural education: Helena Rubinstein.

Thanks to this incredible history, she

remains an example of success and

freedom of choice today.

72 Portrait Protagonist