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PROTAGONIST / CHARACTER
SUCCESSFUL
CONSULTENCY
Andrea Faini and his World Capital have created a case-history in
real-estate finance, and he is involved in ministerial avtivities for
developing economic and trade relations between Italy and China
In recent years, the italian property market has been
conditioned by a slow-down in economic exchange
and the ensuing financial unsettlement. Banks and
real-estate companies have lost ground, mortgage interest
rates have fallen, and property values have plummeted.
In some cases, real-estate financial consultency firms were able
to make a difference, managing to emerge only if they were able
firstly to analyse the context in which they had to operate, and
only after having managed to identify the right client-investors.
This is the category of brilliant, enlightened enterprises that World
Capital Milan belongs to. Andrea Faini (here above, left; right, Villa by the Italian Ministry of Productive Activities and the Chinese
Ombrellino in Florence, the type of property Faini deals with) born
in 1973, founded it in 2006 and after 10 years of incessant hard
work, has built it up and is enjoying its success.
Helping this consensus, which is now recognised worldwide,
have been: the far-sightedness to create the ‘Borsino immobiliare
della logistica’ analysis tool alongside his intermediation firm, the
intelligence to target high-profile corporate clients (DHL, United
Colors of Benetton, Mediaworld and Sky Italia for example),
and last but not least, the structuring of a research department
dedicated to market analysis within his company, making it the
first private firm in the property sector to develop this type of
activity in-house. These are strategic and fundamental assets which
110 PROTAGONIST / N. 109
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have always stimulated Andrea Faini to orient himself abroad.
From here came the idea of participating in MIPIM, “Le marché
international des professionnels de l’immobilier”, which is held
every year in Cannes and is one of the most important fairs in the
sector, worldwide. Around 20,000 visitors are received by more than
2,000 exhibitors from about 100 countries.
Impressive numbers, like those that Andrea Faini is by now used
to dealing with and managing, and, more relevently, which have
led to his becoming a councillor in the Italo-Chinese chamber of
commerce, a non-profit free association of companies recognised
Government which is aimed at favouring the development of
economic and commercial relations between the two nations. In
this direction, World Capital also offers its consultency services,
through a team of professionals who, in confidentiality, propose the
best solutions to their clients. With offices in key countries, Andrea
Faini has laid the foundations for a privileged observatory able
to receive updates in real time from those directly involved, with
priveleged access to exclusive properties including hotels and offices
in major Italian cities like Rome, Milan, Florence and Venice. This
allows them stand out both for rapidity and quality of information,
a guarantee of efficaceous marketing and efficient synergy between
the parties with results that are guaranteed over time.