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PROTAGONIST / CHERCHEZ LA FEMME

dame Carla Bruni, are still in the hearts of many. Back then, mod- refuses to let her curves be retouched. So the star, after featuring
els’ popularity was judged on their numbers of covers and earnings. on the cover of September’s Madame Figaro, criticized the maga-
These days, social media and TV series have changed the scene. zine after it was published for having ‘photoshopped’ the picture
The most famous models of social media surely include Kendall to shrink her lips and breasts. “Everyone is beautiful and unique in
Jenner, the young American model who found fame through the their own way,” wrote the 26-year-old. “We all have insecurities about
reality show Keeping Up With The Kardashians. where we differ from the standard ideal of beauty.
After the programme, Kendall modelled for the } Gianni Versace Like many of you, every day I try to work on this lack
world’s most famous designers and is now one of saw the power of top of confidence. I am very disappointed to see my lips
the most popular models, with 15 million follow- models and wanted and breasts altered with Photoshop on this cover. I
ers on Facebook and 83 million on Instagram. hope that the fashion industry stops trying to change
them all together in that which makes us unique, and begins to celebrate
nleashing the most colourful discussions a fantastic catwalk individuality.” The model posted the criticism and
on social media is Emily Ratajkowski, the touched-up picture for the cover on Instagram
Uborn in England in 1991 but raised in San Diego, Califor- and she obtained more than 440,000 likes (Instagram: @emrata).
nia. Spicy snapshots and controversy on Instagram. Last summer How can we blame her... It seems that the video she shot on the
she complained that her ample breasts hindered her career. Her beach with Bella Hadid in skimpy bikinis was viewed more than two
vital statistics are 35-24-34, and she is 5’7” tall. Emily became ‘the million times in an hour. Not a bad record, even in these times of
most famous model on social media’ for her sensual silhouette and social media. What would Snow White’s stepmother’s mirror say?

Top, a representation of multi-ethnic and transversal beauty that is shaping the new canons of femininity: the models chosen by the Winonah brand to
present the 2018 Spring/Summer collection (in the centre, creative director Winonah De Jong). Success, and beauty, are no longer counted
in pay cheques, but in likes. An example is given by sisters Gigi and Bella Hadid, daughters of a Palestinian immigrant to the USA and social media stars.

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