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PROTAGONIST /MADE IN ITALY

WINE 2.0

With La Scolca in Piedmont, Chiara Soldati produces

elegant and exclusive white wines appreciated worldwide.

Excellence also found aboard the Ferretti Group

A new story in the digital age and describe new passions.” Today,
hundred years, 100 vintages, all epitomis-
La Scolca means 60 markets where its wines can be found: “My
ing quality Italian production. She is Chi-
ara Soldati, in style and in ideas a perfect
father Giorgio (Giorgio Soldati ed.) turned his eye towards the
ambassador for the beauty of Italy around
United States back in the ‘70s, when Sirio Maccioni wanted Ga-
the world, of the ‘dolce vita’ expressed in
wine. Her winery La Scolca is famed throughout the West and vi dei Gavi ‘black label’ in his ‘Le Cirque’ restaurant in NYC.
Then, over the years, it went on to assemble an international
East and, truth be told, has given lustre, appeal and fame to jigsaw that currently comprises the United Kingdom, Germa-
Gavi wines at home and abroad. Yes, because La Scolca Gavi is ny, Russia, Singapore, Hong Kong and Macao, Thailand, Vi-
that Piedmont that goes beyond colossi like Nebbiolo, Barolo etnam, Indonesia, Maldives, China, Malaysia, Sri Lanka, and
and Barbaresco and has made its way thanks to the initiative of Japan, to name a few. In the best restaurants and hotels such
men - and women, just like Chiara Soldati. We meet in Le Si- as the Four Seasons, Cipriani, Cecconi’s, Bombana, The Ritz,
renuse Restaurant in the magical atmosphere of the Four Sea- Burj al Arab and Zuma, the wine lists contain La Scolca wines,
sons Hotel in Miami: “These days, La Scolca is a modern com- which have come to be thought of as timeless classics, with el-
pany targeting new markets and enthusiastically looking for- egance that traverses cultures, worlds and fashions.”
ward to a momentous anniversary: a century of production,” Chiara does not lack an entrepreneurial drive, and the mar-
she explains to Protagonist. Bearing her Gavi like an emblem of kets have always hailed her wines with enthusiasm. Take Russia
tradition, we might add: it was 1919 when La Scolca had the in- for instance: “Our importer Simple Wine, and characters like
tuition of this great white from Piedmont. “It is modern wine,” Arkady Novikov, the most famous Russian restaurateur who re-
she continues. “Wine 2.0; wine that can dialogue with today’s cently celebrated 25 years of activity and success, who has eat-
millennials, with international markets, wine that can write a eries not only in Russia but also around the world, represent a

Top of page, La Scolca and its “black label”: “The winery is a modern company targeting new markets and looking forward to a momentous
anniversary: a century of production,” Chiara Soldati explains. It was 1919 when La Scolca had the intuition of this great white
from Piedmont. “It is modern wine,” she continues. “Wine 2.0; wine that can dialogue with today’s millennials, with internationals markets.”

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