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Making its debut in the new Korean landscape,

in a Seoul now more epicentre than ever, was the

maison Dolce&Gabbana, which commissioned

Jean Nouvel to design a boutique temple of desire

in the Gagnam district in 2021.

District, a key hub for luxury retail, the building bears the unmistakable
the intersection of tradition and innovation. Located in the Gangnam
The Dolce&Gabbana boutique in Seoul is an architectural ode to

42 Fashion Protagonist signature of architecture star, Jean Nouvel ©Dolce&Gabbana