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PROTAGONIST / CHINA

THE FERRETTI GROUP

TARGETS SHANGHAI

A new showroom in the Hotel Bellagio and an important presence,

as the sole shipyard, at the China International Import Expo

he Ferretti Group is increasingly at the fore- its new limited-edition Levante Trofeo SUV, Hublot, Barons de
front of the important and strategic Chi- Rothschild Champagne, La Scolca wines, Lavazza coffee, Culti
nese market, with a new showroom in Shang- Milano fragrances and CreditEase, an asset management servic-
hai and its participation in the China Inter- es company. Also of great importance was the Ferretti Group’s
T national Import Expo, the first trade fair in Chi- participation in the China International Import Expo, as the
na dedicated exclusively to the importation of products and ser- sole yacht manufacturer among the exhibitors invited to the
vices. The showroom has a very special setting inside the splen- fair. The Group was hosted within the impressive stand of the
did Hotel Bellagio in Suning, a location surrounded by the his- Weichai Group, its majority shareholder and one of the largest
toric edifices of the famous Shanghai Bund. Almost a hundred Chinese industrial groups internationally.
influential people took part in the inaugural gala, including There were two models on display: Riva Aquariva Super and
Bartolomeo Lamonarca, the Italian Consul in Shanghai, Alain Ferretti Yachts 450, the latter representing the Group’s histor-
Tsui, General Manager of the Bellagio Shanghai, the general ic brand, which is celebrating its 50th anniversary this year.
managers of the finest yacht clubs in Eastern China, the editors The China International Import Expo was a unique opportu-
of the most important Chinese lifestyle magazines, and success- nity for the Ferretti Group to gain visibility at a time when the
ful entrepreneurs and shipbuilders. There were also many of People’s Republic of China, as envisaged by the new course
the main partners of the Ferretti Group at the launch of this of national economic policy, is aiming to increase domestic
new commercial area. They included Maserati, which brought consumption and the importation of high-quality products.

Ferretti Group is demonstrating its profound commitment to the Chinese market by introducing a brand new
showroom in Shanghai, located on the first floor of the prestigious Bellagio Hotel and participating
as the only key leader in luxury yachting at the world-renowned China International Import –Export trade show.

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